Don’t be Afraid to Try

iStock_000010304538Small_Super HeroThis morning I was going through a resource binder that I was contemplating throwing out in a fit of cleaning things up.  I came across this writing tucked inside the binder.

So often we are scared.
Scared of what we might not be able to do.
Scared of what people might think if we tried.
We let our fears stand in the way of our hopes.
We say “no” when we want to say “yes”.
We sit quietly when we want to jump in.
And we shout with other when we should keep quiet.
Why?
After all,
we only go around once.
There’s really no time to be afraid.
So stop.
Try something you’ve never tried.
Risk it.
You have nothing to lose.
And everything,
everything
everything to gain.

…Author Unknown

Most major new products or service ideas begin with your customer or your patient.  Listen to your patients for ideas, clues, service enhancements, what are they asking for to make their life better?  When you receive the same question from your patient base more than twice, you have an opportunity to innovate a new product or service as their healthcare provider.  When this happens, look for low-cost, easy ways, to take action on your idea.  Don’t be Afraid to Try something new – don’t lose out on the opportunity to make a difference.  An idea with no action = imagination. An idea with action = innovation.

How are you being innovative with your customers?  Everything you do is marketing.

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